TikTok Video Content Creator

About the Role

As Doceo’s TikTok Content Creator, you will lead the creation of engaging, high-quality short-form video content that resonates with our core audience of 14 to 18 year olds. You will play a central role in shaping how young people discover and connect with Doceo, helping us grow our presence and reach more of the students we exist to support. This is a creative, hands-on role for someone who understands the platform, enjoys experimenting with new ideas, and can turn our themes and messaging into content that genuinely lands with a young audience.

Key Responsibilities

Producing TikTok content: You will be responsible for creating three to four TikToks each week, working at least a week in advance so that content is consistently planned and ready ahead of time. All content should follow the general themes set out in the Doceo content guidelines, and should be engaging, accessible, and genuinely helpful to 14 to 18 year olds.

Writing captions and optimising reach: Each post should be accompanied by a well-crafted caption and relevant hashtags chosen to maximise reach and engagement, helping our content find and grow its audience.

Day-to-Day Tasks

Your tasks are likely to include:

• Developing a clear brief of video ideas, aiming for around three-four video concepts a week, so there is always a strong pipeline of content to draw from.
• Writing captions for each post and selecting hashtags designed to increase reach and visibility.
• Filming, editing, and preparing videos to a consistent standard, ready for scheduling.
• Analysing social media engagement and performance, and using those insights to shape an ongoing strategy for improvement.
• Keeping up with TikTok trends, formats, and sounds, and spotting opportunities to apply them to Doceo’s content.
• Taking part in semi-regular training to continue building your skills and knowledge.